New Product Improves Precision and Effectiveness of Online Research
SAN FRANCISCO, CA - February 2, 2003 -- SuiteSmart, Inc. today announced general availability of SuiteSmart 4.0. SuiteSmart 4.0 is a highly configurable online research technology designed to dramatically improve the precision and effectiveness of virtually any type of online research.
Since its introduction in December 2002, SuiteSmart 4.0 has been widely applauded by industry analysts, technology and consulting partners, existing customers and prospects, and advertising agencies. Initial market acceptance of SuiteSmart 4.0 as a research standard by which to effectively conduct online research to validate and optimize online marketing is generating excitement throughout the industry.
"Our customers and partners are clear about the requirements that they demand from a comprehensive online research solution," said Scott McKinley, president of SuiteSmart. "SuiteSmart 4.0 was rigorously designed to meet the real-world demands of enterprises and agencies, and to provide actionable insights to drive business decisions."
"The product enables researchers, marketers, and companies to conduct highly effective research projects to optimize online marketing - from advertising effectiveness through the purchase funnel to final purchase." said McKinley in an Oct. 23, 2002 interview. "Among other features, SuiteSmart 4.0 includes an intuitive online interface through which every element of a research project can be controlled. With its precision deployment and analytics capabilities, there is no online research product better suited to serve the needs smart."
SuiteSmart 4.0 was recently recognized by MetaGroup as a leader in the online research space. Jennifer Vollmer, research analyst for MetaGroup pointed out that, "Online research methods are emerging as a crucial feedback mechanism for companies to enhance their understanding of customer experiences." In recognizing SuiteSmart, MetaGroup highlighted SuiteSmart 4.0's support for CRM integration, its powerful, flexible functionality and its ability to target specific questions facing today's marketers and researchers who aim to drill down into the customer experience to uncover meaningful insights that can improve he customer experience.
SuiteSmart 4.0 enables researchers and marketers to conduct highly targeted research to reduce friction associated with traditional market research, and to optimize the online marketing channel using customer feedback. The product provides a fast, cost-effective and powerful solution for creating and managing customer intelligence studies that can be deployed on web sites or via email.
SuiteSmart 4.0 provides a fast and powerful integrated solution for organizations that need to measure the effectiveness of virtually any element of an online marketing or research campaign. It can be quickly configured to meet most online business demands, and deployed on virtually any technology platform.
"Initial customer demand and partner feedback for SuiteSmart 4.0 and its rich value delivery has been overwhelmingly positive," said Jos Stella, vice president of client services at SuiteSmart. "With SuiteSmart 4.0, we are able to offer agencies and consultants the industry's most robust and powerful online research technology. SuiteSmart 4.0 enables organizations to quickly realize business value by gathering critical information from consumers and customers and using it to continually optimize every element the online marketing effort."
SuiteSmart 4.0 is now available in ASP model. Licensing costs for SuiteSmart 4.0 begin at $3,500. More information about SuiteSmart's online research and marketing solutions can be found by visiting http://www.suitesmart.com or calling (415) 861-7800.
SuiteSmart, Inc. provides leading businesses with precision customer intelligence solutions. SuiteSmart's proprietary technology allows companies to better understand the awareness and attitudes of consumers toward their brand. SuiteSmart provides these services to agencies, consultancies, and companies across a wide variety of industries including consumer products, pharmaceuticals, automotive industries, and diversified services. SuiteSmart clients include AT&T Wireless, AstraZeneca, Best Buy, Eddie Bauer, Miller Brewing Company, Deloitte & Touche, and Nike. SuiteSmart is headquartered in San Francisco.
SuiteSmart is a trademark or registered trademark of SuiteSmart Inc. in the United States and other countries. All other names are the trademarks of their respective companies.
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SuiteSmart Inc.
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