Optimizing the Online Customer Acquisition Funnel

SuiteSmart uses online research to measure the impact of online advertising and to optimize every step in the purchase funnel, from initial exposure to campaign creative, to the landing page or home page of the site, and finally to the purchase process.

	Component	Acquisition Funnel	Research Goals	Solutions
	Awareness		Measure campaign impact on brand awareness and familiarity among different online customer segments.	AdEffect
	Consideration		Measure campaign impact on purchase intent and perception of quality relative to the competition.	AdEffect
	Shopping & Purchase		Improve homepage/landing page dropoff rates and site satisfaction. Identify and remove obstacles in the buyflow.	WebSuite
	Post-Purchase		Use customer feedback to continually improve the acquisition cycle.	ResearchSuite

SuiteSmart solutions can be used independently to focus in on a specific area of improvement, or together to provide answers about the entire online marketing effort.